Key Takeaways:
The Trump family is using its high-profile status to attract mainstream attention to its upcoming blockchain real estate game.
The Trump brand is becoming a multifaceted player in the digital asset space, combining entertainment, investment, and political influence.
This move connects celebrity, policy, and crypto innovation, raising excitement and scrutiny.
According to an April 15 report from Fortune, sources familiar with the project said the Trump family is preparing to enter the blockchain gaming space with a new real estate-themed game inspired by Monopoly GO!
The crypto-based game, which is expected to launch later this month, represents the latest addition to a growing suite of digital asset ventures tied to former U.S. President Donald Trump and his inner circle.
The game, currently in development, is being spearheaded by longtime Trump associate Bill Zanker and is expected to debut later this month.
Trump Family Enters Web3 Gaming with Real Estate-Themed Crypto Game
The two individuals with knowledge of the development said that the game will feature mechanics similar to Monopoly GO!, the mobile version of the iconic board game where players earn in-game currency and build virtual cities by moving tokens around a digital board.
Sources close to the disclosure say the Trump version will twist this model with crypto, allowing players to engage in blockchain-based gameplay tied to real estate development.
Zanker previously played a central role in launching Trump’s NFT collections and his meme coin. He is also listed as a principal in FIGHT FIGHT FIGHT LLC, an entity linked to Trump’s cryptocurrency ventures.
While a spokesperson for Zanker confirmed he is working on a game slated for release in late April, he denied that it is directly modeled on Monopoly GO!, calling the comparison “hearsay.”
Despite the similarities, Hasbro, the company behind the original Monopoly franchise, stated it had not licensed any of its intellectual property to Trump or any Trump-affiliated organization for a crypto-related project.
In fact, one source claimed that Zanker attempted to reacquire the rights to “Trump: The Game,” a 1989 board game modeled after Monopoly that was once marketed with Trump’s branding.
According to the source, Hasbro informed Zanker in 2024 that it no longer held the rights to the decades-old product.
Trump Family’s Blockchain Ambitions Expand Beyond Game, Touch DeFi, Stablecoins, and Mining
As anticipation builds for the Trump family’s blockchain-based real estate game, the project is just one piece of a broader Web3 strategy.
Their crypto involvement now spans NFTs, stablecoins, DeFi, and even Bitcoin mining.
Through a venture called World Liberty Financial, launched ahead of the 2024 election, the family has been accumulating large holdings of assets like Ether and Tron while promising a suite of DeFi services.
Though those services, like crypto lending without intermediaries, have yet to materialize, financial filings show a company tied to Trump receives 75% of the project’s net revenue. In comparison, the family holds 60% of the equity.
Donald Jr., Eric, and Barron Trump are listed as “Web3 Advisors” on the project. The family promotes it through social media and public appearances, showing deep personal and financial interest.
World Liberty Financial also revealed plans for USD1, a dollar-pegged stablecoin backed by U.S. Treasuries and cash equivalents, set to launch on Ethereum and BNB Chain.
The timing aligned with progress on U.S. stablecoin regulation in Congress, legislation Trump has voiced support for.
Alongside that, the Trumps have partnered with Hut 8 Corp. to pursue a Bitcoin mining venture.
With multiple trademark filings, token sales, and high-profile endorsements, the Trump family’s blockchain presence is expanding, attracting attention as their brand increasingly overlaps with crypto policy and politics.
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