A shareholder in social media giant Meta has proposed a bold shift in the company’s financial strategy by suggesting the adoption of Bitcoin as a corporate treasury asset.
This move comes in the wake of similar proposals submitted to major corporations such as Microsoft and Amazon, highlighting the growing push for Bitcoin adoption among institutional players.
On January 10, Tim Kotzman, a Bitcoin YouTuber, revealed that Ethan Peck, a Meta shareholder, submitted a proposal urging the company to allocate a portion of its $72 billion cash reserves to Bitcoin.
“The shareholder, Ethan Peck, who is an employee at The National Center for Public Policy Research — the organization that submitted to MSFT & AMZN — informed me he submitted on behalf of his family’s shares,” Kotzman added.
In the proposal, Peck raised concerns about inflation eroding the value of Meta’s cash holdings. He argued that Bitcoin, with its strong performance compared to traditional assets, offers a hedge against inflation while enhancing shareholder value.
Peck cited Bitcoin’s impressive returns, noting a 124% increase in 2024 and a staggering 1,265% gain over five years. These figures far outpace the modest yields of bonds and other traditional financial instruments.
He also highlighted Meta’s indirect exposure to crypto through BlackRock, the company’s second-largest institutional investor, which has endorsed a 2% Bitcoin allocation for corporations. BlackRock is the issuer of IBIT, the largest spot Bitcoin exchange-traded fund (ETF) in the US.
Meanwhile, the proposal has sparked conversations in the crypto and corporate communities. Jeff Park of Bitwise speculated that Meta CEO Mark Zuckerberg’s skepticism toward traditional systems could align with Bitcoin’s decentralized ethos.
“If Zuck has come to understand this through his 2020–2024 experience, he might just become a major force in crypto. Watch closely — his next moves could rewrite Meta’s playbook,” Park stated.
Indeed, Zuckerberg, who owns 13.5% of Meta’s common stock and controls over 50% of the company’s voting power, could play a pivotal role in this decision.
Moreover, Peck’s proposal aligns with a broader movement advocating for Bitcoin in corporate treasuries. Similar initiatives targeted Microsoft and Amazon in 2024, though results have varied. Microsoft shareholders rejected the idea, citing Bitcoin’s volatility, while Amazon has yet to act on a suggestion for a 5% allocation.
Still, crypto advocates like Erik Voorhees believe businesses stand to gain more from Bitcoin investments than governments. He argued that adopting Bitcoin not only preserves value but also positions companies to thrive in an increasingly digital economy.
“Let’s have more advocacy of corporate treasuries buying Bitcoin, and less advocacy of nation states doing so. The former are deserving, for they produce value. The latter undeserving, destroying it,” Voorhees wrote.
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